• Twelve and a Half

  • Leveraging the Emotional Ingredients Necessary for Business Success
  • By: Gary Vaynerchuk
  • Narrated by: Gary Vaynerchuk
  • Length: 5 hrs and 7 mins
  • 4.8 out of 5 stars (1,241 ratings)

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Publisher's Summary

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.    

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers

What listeners say about Twelve and a Half

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Thank you Gary!

I have some interesting questions to ask myself tonight. If someone can't afford this book but would really like to listen to it, then reach out to me on Facebook @Pierce Deaton and I'll gift you a copy on audible.

12 people found this helpful

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disappointed

I listen to alot of leadership books and was disappointed in this was. 3 stars

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Just Finished! Jam Packed With Info

It was an easy listen and I will definitely be listening again. I loved the scenarios in Part Two and how relatable they can be outside of a business setting. I started taking notes on part three so I can accomplish all of these exercises almost like the 12 and half days of GaryVee - becoming self aware. I ordered the hard copy too so I can gift it. It’s a fantastic book for young, old, business minded, family minded, and everyone in between.

2 people found this helpful

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Best F#%CKEN BOOK

You answered a lot of questions and help me see things differently! Thank you gary

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Love this book, and will listen over and over!

Still in the first few months of starting an Indie Game Design Studio, along with Game Design/Development training on YouTube, and premium training for sale online(not quite for sale yet). Developing Training/Teaching Courses & Material for sale on Udemy, then eventually my own platform, after I've built a decent sized community of like minded individuals.

This book couldn't have come at a better time. I've been following Gary Vee for a while now, as he always gets me fired up to keep pursuing my passions, after leaving my corporate job.

He's one of few I look to for inspiration. And, I hope to someday be an inspiration for the next generation to pursue their dreams in Game Design, Development, and Multimedia a lot earlier than I did in life than I did.

I just listened to this entire book today(Saturday). And, plan to listen again and again, as I move through the journey I'm currently on. And, the journey may change. Nothing is written in stone. I'm just so grateful to have the opportunity to do all of this, to begin with.

Thank you, for everything you do Gary. Perhaps one day, I'll have the opportunity to meet you face to face. Keep up the great work, spreading your important messages, and ideas on what actually works in business, around the world.

Stay blessed 🙏

I hope that everyone will find what they are truly passionate about in this life, and chase it with everything they've got. You've got this 💪

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Thanks Gary!

The more content I listen too from Gary the more I like him. This book was no exception, I appreciate that he was the one reading it and that he had responses and feedback to his own words within this book. It was a great read and probably one I’ll revisit from time to time!

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@garyvaynerchuk

very informative and has reached me at a point in life that I really need it. wish I found this earlier, but my journey starts now. Thank you for being you Gary!

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Truly Outstanding!

This book is a genuine help to anyone in the professional world.
Gary mixes personal experience with multiple scenarios to help the reader fully understand his main themes. His asides and “off scripts” were entertaining as well.

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The Recipe for Emotional Business Success!

This book offers incredible insight to connecting and relating to customers, employees, and bosses. Not only does this list and describe the emotional ingredients for success it also teaches how to apply them. By far the most useful part of this book is the relatable real world examples of the 12 1/2 principles and how to use them to improve your halves or blind spots.

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Terrific insight

This book was great to help me focus on my small businesses and growing them.

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  • Anonymous User
  • 11-30-21

Real life

Love the part with real life scenarios, Deep insight on how these values can apply to all parts of life ❤️.

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  • Amazon Customer
  • 07-13-22

Very inspiring words or wisdom!

This book helped me build a stronger and more positive mindset and outlook on life. I know it sounds exaggerated but I believe following the fundamentals in the book will really improve and make a big impact on the way you live and succeed in life! So of course I recommend it!

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  • George
  • 07-04-22

Tenacious V

I am not a fan boy, a hater or a follower of Gary's work but have seen his posts on YouTube. The book got glowing reviews so I was naturally interested to see what the hype was about.
Overall not impressed. not a lot of substance. feels a bit made up on the spot. could have been a podcast.
I like that he went off script at times but that's about it. some of the examples were relatable and his love for NFT clouds the general judgement.
I can see why people like him. He is very passionate and convincing. The kind of guy you will never be.
Have I learned something? Maybe a few things. But it did not leave me inspired.

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  • Amazon Customer
  • 03-03-22

must read

This is a book I listen to on a speaker, so my son from a young age would be more aware of what is really important!

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  • Sadiq Hussain
  • 03-01-22

Highly RECOMMEND!

This book truly will help you understand all the actionable tips and skills needed to learn in order to be truly successful in business :) So so good and grateful for Gary and the team for putting this together for the community! :)

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  • Kindle Customer
  • 02-17-22

Very different take on the business world

I have listened to the audiobook 3 times already and I still have alot to learn. I love the off script parts, adds to the message Gary is giving.

This is more than a business book, it's a book on how we should all be as humans. Highly recommend this. You can feel the 12 and a half coming through the duration of the book.

Good Work.

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  • JM
  • 02-09-22

Great advice

I’ve been consuming Gary Vee’s content for a few years now and I think it is priceless.
This book is valuable for every. Whether you’re a leader in business or your family.
Gary’s delivery is always engaging and he makes the content simple and actionable.

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  • Steve
  • 01-10-22

Strong but big push on NFTs

Actually liked the delivery and different perspective of the business world. Being someone whos never been good with the elements and concepts of this book it was a nice intro. Gary is clearly successful at what he does but its not real for the rest of the world outside the US.

Big push on NFTs was slightly irritating as not everyone has access to that market. Overall though, strong intro to emotional intelligence and well read.

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  • Louise T.
  • 01-06-22

I’m left wanting more!

I can’t believe it’s over, I could listen to Gary Vee talk all day!

I’m an artist and I’ve been left inspired and encouraged there is always a solution!

Now when’s the next book out?

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  • FPH
  • 01-05-22

life changing business book born out of kindness

this book feels different, compared to traditional business success ones, it focuses on the individual, and how they can build a better version with f themselves and take others with them

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  • Prash
  • 01-23-22

Gary Vee Strikes Again with Steps to Limitless EQ

Gary mentions in his audiobook ( all of Gary's audio books are incredible as he goes ' Off Topic ' and adds a scenario or a memory that's most likely not to leap off a physical page.

He impresses with his emphasis on kind candor, empathy and above all - discipline to practice these skills he wants all of us to emulate.

No matter how you spin it, it's true - EQ is one of the most important elements of self mastery. All leaders would benefit from this 5 hours of treasure Gary has released at one of the most trivial times of the decade.

Download this and start listening, maybe you could come back to this review and thank me later? #garyvee

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  • Joe
  • 07-30-22

Great Book - Powerful Messages

Great book overall and some great messages that I heard and took to heart that day which made me appreciate what I have and not dwell or be upset following an opportunity that I was excited about and looking forward to starting to find out that may not work as I was thinking it would and start to think of variations on what can work. Thank you!!

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  • Anonymous User
  • 04-18-22

This is what the business world needs!

So many business owners around the world need this book. Gary shares strategies for us to be better humans and better leaders which we all need right now more than ever. Loving every second of listening!

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  • Leah
  • 03-25-22

This book actually changed my life

If I could recommend only 1 book to read out of everything, it would be this one. I was already an active follower of Gary Vee’s content and this book was basically the crystallisation of all his best advice into 1.

Gary Vee goes through the 12 emotional ingredients to develop as a human being to find not only business success but also personal success (in the form of happiness and fulfillment). The 12 traits he mentions are: Gratitude, Self-Awareness, Accountability, Optimism, Empathy, Kindness, Tenacity, Curiosity, Patience, Conviction, Humility and his half- Kind Candor. At the back of the book there are also challenges for the audience to practise these traits in everyday life. This book helped me realise that my insecurities/anger/frustration/disappointment and any negative emotion can be easily resolved and fixed when I broaden my perspective and leverage traits like empathy, gratitude, patience and accountability. It also taught me how to deal with others, especially those who have hurt me or acted out of spite or selfishness. Empathy is such a great tool that it will not only help you to build a connection with others but also alleviate the negativity within yourself. This happens when you choose to understand others over letting your insecurities gain the upper hand. Such an amazing book with life-changing advice.

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  • Anonymous User
  • 02-20-22

Great for life & business

This book from Gary Vee is very different than any other book he wrote: I love how practical this book is and all the examples he gives us to be able to understand how to use those emotions/skills.
A must listen/read for anyone who feels a bit insecure about themselves, it will answer a lot of your deep questions

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  • MB
  • 01-29-22

Love.

I’m not one for self-type books, in fact I’m a science fiction fan but this is fantastic. Made my 12 year old listen too. Who should read it? Everyone that has ever thrown a tantrum, or anything else for that matter..

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  • Kindle Customer
  • 01-06-22

Super variable listen

Gary Vee at his best again; great information to anyone who wants to improve business or personal life. Gary puts 110% of this personality plus bonus content into all chapters.

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  • Davide
  • 12-31-21

Another golden book from Gary Vee

Started reading it and listening it, and just couldn’t stop until I smashed it. Full of great suggestions on how to behave in today’s world developing essential emotional mindset that will definitely bring to success in business, at work, and in life. I’m planning to read it again as I’m learning how to prep and cook with the 12 and half ingredients for a stellar dish! Thank you Gary and team.

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    5 out of 5 stars
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  • Anonymous User
  • 12-08-21

A catalyst to changing your life

No matter where you're at in life and whether your self awareness to getting more out of life is just in early stages or well developed, Gary's insight will help . I can't wait to re listen to this in 18 months after applying what I've learnt this time round and see how it can help me at my next stage in life/career/ business. Not only is this book helpful for self improvement but any leader, manager or parent absolutely should listen to this

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  • Anthony Vyner
  • 12-04-21

Thanks Gary!

Another great book. Kindness wins! Empathy matters. Thanks for the helpful advice. Great info going into the next year!