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Publisher's Summary

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.    

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers

What listeners say about Twelve and a Half

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Thank you Gary!

I have some interesting questions to ask myself tonight. If someone can't afford this book but would really like to listen to it, then reach out to me on Facebook @Pierce Deaton and I'll gift you a copy on audible.

10 people found this helpful

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disappointed

I listen to alot of leadership books and was disappointed in this was. 3 stars

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Just Finished! Jam Packed With Info

It was an easy listen and I will definitely be listening again. I loved the scenarios in Part Two and how relatable they can be outside of a business setting. I started taking notes on part three so I can accomplish all of these exercises almost like the 12 and half days of GaryVee - becoming self aware. I ordered the hard copy too so I can gift it. It’s a fantastic book for young, old, business minded, family minded, and everyone in between.

2 people found this helpful

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Best F#%CKEN BOOK

You answered a lot of questions and help me see things differently! Thank you gary

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Love this book, and will listen over and over!

Still in the first few months of starting an Indie Game Design Studio, along with Game Design/Development training on YouTube, and premium training for sale online(not quite for sale yet). Developing Training/Teaching Courses & Material for sale on Udemy, then eventually my own platform, after I've built a decent sized community of like minded individuals.

This book couldn't have come at a better time. I've been following Gary Vee for a while now, as he always gets me fired up to keep pursuing my passions, after leaving my corporate job.

He's one of few I look to for inspiration. And, I hope to someday be an inspiration for the next generation to pursue their dreams in Game Design, Development, and Multimedia a lot earlier than I did in life than I did.

I just listened to this entire book today(Saturday). And, plan to listen again and again, as I move through the journey I'm currently on. And, the journey may change. Nothing is written in stone. I'm just so grateful to have the opportunity to do all of this, to begin with.

Thank you, for everything you do Gary. Perhaps one day, I'll have the opportunity to meet you face to face. Keep up the great work, spreading your important messages, and ideas on what actually works in business, around the world.

Stay blessed 🙏

I hope that everyone will find what they are truly passionate about in this life, and chase it with everything they've got. You've got this 💪

1 person found this helpful

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Everything You Love About Gary

Good content, fun interjections where he goes “off script” to add even more value. Solid book for entrepreneurs and those living the 9-5 life alike.

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Hypocrite at its best

I listened and watched alot of Gary wee, but this is just painful to listen

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What I wish I'd known

I like Gary and his style. However, I thought the structure of this book would've been better suited for a podcast or YouTube series. There are 3 parts. Part 1 consists of his definitions of the 12.5. Nothing to it. Part 2 he brings in his partner of this book. His friend reads off 30ish questions that people would ask Gary if he were on a panel. That or questions you'd find in the comments section. In fact I think he says that's where they came from. I did find there were a couple parts with decent insights here or there. Then, Part 3 he explains an exercise you could do to better yourself in each of the 12.5 characteristics. Also every short. That's all. It didn't tickle my fancy for the price I paid. I also hang out on audible because I'm not a fan of podcasts so I hope this doesn't catch on. Lastly, there was a ton of disguised plugs for his websites and email lists so I felt like there was a Vaynerchuk commercial at the end of every chapter. It's likely I'm just not the teen and young twenties target demographic here.

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A Must Read or Listen

I am 20 years old and Gary Vee has come into my life at a perfect time. For others who are older and younger than myself, this book has value for you. If you are a business person, entrepreneur, or office worker, this book has value to you. If you are a stay home parent, high school student, or athlete, this book has value. If you are working a 9-5 job like myself, or are retired and have grand children, this book is for you.
IF YOU WANT TO LEARN HOW TO LIVE A HAPPY LIFE, this book is for you.

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Love Garyvee Audiobooks

Great addition to the other Garyvee Audiobooks!
Easy to listen to with real word advice.

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  • Anonymous User
  • 11-30-21

Real life

Love the part with real life scenarios, Deep insight on how these values can apply to all parts of life ❤️.

1 person found this helpful

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  • Steve
  • 01-10-22

Strong but big push on NFTs

Actually liked the delivery and different perspective of the business world. Being someone whos never been good with the elements and concepts of this book it was a nice intro. Gary is clearly successful at what he does but its not real for the rest of the world outside the US.

Big push on NFTs was slightly irritating as not everyone has access to that market. Overall though, strong intro to emotional intelligence and well read.

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  • Louise T.
  • 01-06-22

I’m left wanting more!

I can’t believe it’s over, I could listen to Gary Vee talk all day!

I’m an artist and I’ve been left inspired and encouraged there is always a solution!

Now when’s the next book out?

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  • FPH
  • 01-05-22

life changing business book born out of kindness

this book feels different, compared to traditional business success ones, it focuses on the individual, and how they can build a better version with f themselves and take others with them

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  • anasieef
  • 01-04-22

GaryVee is genius

Nothing strange to a person who adores Gary Vee. Always delivering more value to his costumers ❤️💙

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  • Amazon Customer
  • 12-17-21

MUST READ FOR ALL

Wow wow wow
True depth, yet easy to absorb.

Practical, filled with examples and stories.
True value.

Have bought both the book (and been making notes) and the audiobook (to be taken on this journey while listening to Gary).
Haven’t done that before I must admit.

One can feel how deeeeeeply Gary cares and how proactively and practically he approaches the matter.

Grateful for this read. And that a person of voice uses it for good and in such a productive way. Thank you GV.

Lucia L

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  • Zlatin
  • 12-16-21

The most important book u will listen to this year

I love the simple, practical nature of the book. There are perfect examples and exercises. If I could summarize it in 1 sentence - Be kind to others and yourself.

While short and to the point, be aware that this book gives you food for thought and action for the next 10 years.

Gary, I appreciate you and I thank you for making the world a better place.

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  • Simon H.
  • 12-14-21

Great listen - need to implement!

Great listen and really need to implement what he’s saying to get real benefits from it!

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  • David Hislop
  • 12-14-21

Modern day sage wisdom from Gary!

After listening to this book have been very humbled by the incredible wisdom bestowed by the modern day sage, Gary V. Right from the get go the book has you thinking by about success in a completely different way. Applying these 12 & 1/2 principles into your life could have measurable gains in both performance but overall happiness.

The examples given towards the end of the book give amazing insight into how Gary would approach situations which you may face day to day. The way in which Gary would deal with these situations has really made me take a deep look at my own response to similar situations and how these much deeper levels of thought and wisdom can be applied to achieved far wiser outcomes.

Overall can not tell you how much this book resonates with me and how using these principles has already made a huge impact on my daily interactions. Alongside the amazing support in the VeeFriends discord, this is a modern day recipe for living a happy and more fulfilled life.

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  • Amazon Customer
  • 12-11-21

The revolution in thinking the business world has been waiting for

GaryVee is single-handedly revolutionising the narrative of what people should prioritise in order to succeed in their careers, whether that be as an entrepreneur or an employee. A hint: it’s more about the human connection than about the numbers.

This audio book is a massively refreshing listen and gives an honest, behind-the-scenes glimpse into what steers GaryVee’s attitude and behaviour.

What a ride.

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  • Kindle Customer
  • 01-06-22

Super variable listen

Gary Vee at his best again; great information to anyone who wants to improve business or personal life. Gary puts 110% of this personality plus bonus content into all chapters.

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  • Davide
  • 12-31-21

Another golden book from Gary Vee

Started reading it and listening it, and just couldn’t stop until I smashed it. Full of great suggestions on how to behave in today’s world developing essential emotional mindset that will definitely bring to success in business, at work, and in life. I’m planning to read it again as I’m learning how to prep and cook with the 12 and half ingredients for a stellar dish! Thank you Gary and team.

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  • Anonymous User
  • 12-08-21

A catalyst to changing your life

No matter where you're at in life and whether your self awareness to getting more out of life is just in early stages or well developed, Gary's insight will help . I can't wait to re listen to this in 18 months after applying what I've learnt this time round and see how it can help me at my next stage in life/career/ business. Not only is this book helpful for self improvement but any leader, manager or parent absolutely should listen to this

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  • Anthony Vyner
  • 12-04-21

Thanks Gary!

Another great book. Kindness wins! Empathy matters. Thanks for the helpful advice. Great info going into the next year!

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    5 out of 5 stars
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  • Anonymous User
  • 12-02-21

honestly opinion from a simple guy

Just amazing what Gary does, really helpful in business and life aspects. Cheers my friend

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  • coskun
  • 12-02-21

Gary V dropping those truth bombs!

I loved it! I'm glad I chose audible because there were so many off the script moments you can't get in the paperback. I especially loved those moments he talked about NFTs as I am working on my very own collection and doing something I loved to do as a kid, just doodle and draw, and I'm happy to say even before listening to this, me and my partner's road map goals involve charities and giving to those who need more love in their life! I was worried going this approach would hinder our growth or reach but this has removed all doubt! it was refreshing, honest and actually useful! Legendary, mate!

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  • Pixel Boss
  • 11-30-21

It’s all about the Half

The idea of being humble and curious is so cool, with patience at the core.

It all comes down to cooking the best meals (ideas/business) with the same ingredients. It comes down to how we use them, from the sequence, amount, temperature & presentation. We eat with our eyes (buy from people), but a good flavour has lasting impressions. (how we treat others).

EQ is King/Queen and everything in between.

Ivan Gomez From Department of the Future, Melbourne.
Gary Vee, I love you.