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Publisher's Summary

Dragon's Den star Peter Jones will demonstrate how anyone can become successful: you just need guts, determination, and ideas. In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses. His 10 Golden Rules provide key building blocks for turning your ideas into successful businesses. He shows how to road test your ideas, create momentum behind a project, inject investors with enthusiasm for your ideas, and how to have the courage to risk failing in order to see your vision become a money-spinning reality. A hugely inspiring audiobook, this is the ultimate guide to thinking like a millionaire and becoming one.
©2007 Peter Jones (P)2007 Hodder and Stoughton Audiobooks

What listeners say about Tycoon

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    1 out of 5 stars
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  • Alistair
  • 01-18-09

Not as good as Duncan's

If you are after a similar book to Duncan Bannatyne's autobiography, this isn't the book for you. It reads more like an open university lecture on how to start a business. If you are starting a business this may be the book for you. If you are after an interesting read, then it probably isn't

4 people found this helpful

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  • Stuart
  • 10-22-15

Not worth it

This book is just big list of bullet points on starting a business. No explanation

Lacks a personal insight , just Robotic instructions. Come up with good ideas Do market research, next evaluate who your customers really are.....

3 people found this helpful

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    4 out of 5 stars
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  • Paul
  • 10-07-09

Solid advice

Worth listening to as it gives very good advice on setting up a business. A lot of it could be construed as being obvious for the seasoned professional but I think its probably going to offer at least one or two nuggets of wisdom for most people.

1 person found this helpful

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    2 out of 5 stars
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  • Adrian
  • 07-29-09

Very poor

Compared to the books by his fellow dragons and Branson for that matter this is a poor showing.

There is a lot of repetition and I'm far from sure that Peter has the right voice for an audiobook. I found it very hard to give this book my full attention and my mind wandered a lot while listening to it.

1 person found this helpful

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    5 out of 5 stars
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  • Anonymous User
  • 10-26-21

it's a simple succinct book with excellent points

it's short, succinct, simple to follow, Peter has made the effort to record it, the syntax rhetoric and implied values of the book if you read between the lines are to keep business simple and efficient which is what the book essentially is.
if you're not afraid of hard work and do not believe in get rich quick schemes then this is a great basic tool to start off with.
read it multiple times to learn the first few chapters back to front and you will have some fundamental tools to speak the basic business language to start you off on you journey.
it's a treasure when someone worth circa 1billion tales their time to share their knowledge

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  • Amazon Customer
  • 05-15-21

Surface level

A book full of one liners that don’t lead to any practical examples of illustration that would leave you feeling nourished. Very much “as an entrepreneur, it’s on you to make things happen” yet offers no stories or even any actionable tips as to how.

I learned nothing.

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  • JT
  • 11-05-20

dated and basic

dated and basic, not a great business book in my opinon, hes too vauge on his own journey but the advice is sound, sorry peter!

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  • Dad of 2
  • 09-21-20

Awful book

Don’t buy it. Cheesy and dreadful read.
Like some awful cheap motivational read. Could have been so much better.

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  • Lee
  • 09-10-20

Nothing new here...

Nice to hear a familiar voice but the information was all too familiar, rehashed, summarised titbits heard from any number of self help books on entrepreneurship. I’d like to have listened to more anecdotal, real life tales about hurdles Peter Jones had faced.

If you want a guide to starting a business and becoming rich, read How To Get Rich by Felix Dennis and leave this alone.

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  • Mr K H Vara
  • 07-30-20

Great

Is a great place to start. Will have to go over it a few times to grasp the concepts and do the implementation work.

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  • Anonymous User
  • 11-01-18

Loved it! easy to listen to the whole way through

Excellent and engaging narration. It's jam packed wotj insights into starting up and sustaining a successful business! Nothing short of excellent thanks Peter!

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  • SANJAY
  • 12-27-16

Very good and 2 the point, but.......

I admire Peter, his advice is 2 the point and gives all the snapshots of his life, love to hear his autobiography of his life step by step especially the mistakes, also his insights and ideas regarding gaps and his next venture, the only annoying bit about this audiobook is the dramatic noises which each and every tips in this book, if that is taken off it will give this book more refinement and easy to listen for the listeners. I love this book.👌🏼👏