Not as good as Duncan's

If you are after a similar book to Duncan Bannatyne's autobiography, this isn't the book for you. It reads more like an open university lecture on how to start a business. If you are starting a business this may be the book for you. If you are after an interesting read, then it probably isn't

4 people found this helpful

Not worth it

This book is just big list of bullet points on starting a business. No explanation

Lacks a personal insight , just Robotic instructions. Come up with good ideas Do market research, next evaluate who your customers really are.....

3 people found this helpful

Solid advice

Worth listening to as it gives very good advice on setting up a business. A lot of it could be construed as being obvious for the seasoned professional but I think its probably going to offer at least one or two nuggets of wisdom for most people.

1 person found this helpful

Very poor

Compared to the books by his fellow dragons and Branson for that matter this is a poor showing.

There is a lot of repetition and I'm far from sure that Peter has the right voice for an audiobook. I found it very hard to give this book my full attention and my mind wandered a lot while listening to it.

1 person found this helpful

it's a simple succinct book with excellent points

it's short, succinct, simple to follow, Peter has made the effort to record it, the syntax rhetoric and implied values of the book if you read between the lines are to keep business simple and efficient which is what the book essentially is.
if you're not afraid of hard work and do not believe in get rich quick schemes then this is a great basic tool to start off with.
read it multiple times to learn the first few chapters back to front and you will have some fundamental tools to speak the basic business language to start you off on you journey.
it's a treasure when someone worth circa 1billion tales their time to share their knowledge

Surface level

A book full of one liners that don’t lead to any practical examples of illustration that would leave you feeling nourished. Very much “as an entrepreneur, it’s on you to make things happen” yet offers no stories or even any actionable tips as to how.

I learned nothing.

dated and basic

dated and basic, not a great business book in my opinon, hes too vauge on his own journey but the advice is sound, sorry peter!

Awful book

Don’t buy it. Cheesy and dreadful read.
Like some awful cheap motivational read. Could have been so much better.

Nothing new here...

Nice to hear a familiar voice but the information was all too familiar, rehashed, summarised titbits heard from any number of self help books on entrepreneurship. I’d like to have listened to more anecdotal, real life tales about hurdles Peter Jones had faced.

If you want a guide to starting a business and becoming rich, read How To Get Rich by Felix Dennis and leave this alone.

Great

Is a great place to start. Will have to go over it a few times to grasp the concepts and do the implementation work.