User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

The richest people in the world use inflation investing to protect and grow their wealth during times of currency devaluation. While the average person sees inflation as a financial burden, the smart investor knows how to take advantage of inflation to build generational wealth. Whether you're a seasoned investor or just getting started, this book will show you how to make inflation work in your favor. Inflation Investing is your guide to making money and protecting yourself from economic disaster. Harness the power of inflation and never lose money to inflation ever again.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. 

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Are you ready to buy your first car but you’re not sure where to start? Have the changes to the market left your head spinning? This comprehensive guide has everything you need and more to make buying a vehicle easy enough to do in your sleep. Car Buying Guide 2022 will help you navigate the car market. It will equip you with everything you need to know about purchasing the best car for you. It will cover everything, from whether you should purchase a car from a dealership or from a private seller to knowing the best type of engine for you. 

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.

Get your bearings as a leader, gain confidence, and learn tactical approaches from experts who have been in your shoes so you can support your team and advance your career. This book includes: how to become a design leader with insights from Netflix's Andy Law; learn how to hire people with the right balance of skills and find the best structure for your team; evaluating team members' performances, coaching to help them grow, and minimizing conflicts; and more.

The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly.

Are you one of many people who are curious and even excited about the metaverse and its possibilities? Have you been hearing about NFTs, cryptocurrencies, and the metaverse, and wondering what all of this means for you? Do you want to learn more about the technologies that power the metaverse, but feel overwhelmed with all the information being thrown at you? Don’t worry, I’ve got you covered. This book will demystify certain aspects of the metaverse, as well as the technologies and developments that form the basis of this new and exciting world. 

White noise, that uniform mix of constantly changing multiple frequencies, is often used to mask disrupting sounds around us and calm our brains. It has been used in many ways, some of which are to soothe, reduce anxiety, help with memory, focus, and creativity.

For a solid 14.5 hours, our delta and theta sound waves produce a gentle, pleasant, and very calming sensation that listeners will want to repeat over and over while sleeping, studying, and working. We invite you to take a step back from our busy world, put on your headphones, steady your breathing, and allow yourself to be whisked away into a pleasantly relaxed state of mind.