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Publisher's Summary

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market, you, too, can develop a culture that leads to excellent employee morale and legendary customer service.
©2004 John Yokoyama and Joseph Michelli, Ph.D. (P)2004 Books on Tape, Inc.

Critic Reviews

"You can energize your employees and delight your customers by modeling your business on the...ideas from [this fish market]." (Author Ken Blanchard)

What listeners say about When Fish Fly

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    5 out of 5 stars
  • Jr
  • 09-04-04

When Fish Fly

First introduced to the "Fish Philosophy" at work. If you want to energize your employees, this is the way to do it.

"When Fish Fly" really gives you the BIG picture of the "Fish Philosophy" and how it evolved. John Yokoyama and Joseph Michelli, Ph.D have written a great book!

6 people found this helpful

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About the People

A raw and honest self-critique of a driven business owner that realized the way he treated his workers wasn't working and he had to treat them as people. That change became world famous.