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Publisher's Summary

Can your company win by embracing a higher purpose? Yes - and this book tells you how.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. 

Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule - loving customers - at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."

Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time - and your indispensable guide to making NPS the key to your own company's success.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Fred Reichheld and Bain & Company Inc. (P)2021 Ascent Audio

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Great info- narrator eh

The information and anecdotes are spot on. I’ve seen the author on webcasts and he’s a very engaging and energetic guy. The readers tone and voice is so soothing and sleep inducing that sticking with this book is a struggle. Ugh.
I guess if you can extract the gems within this book in spite of the tone of how it’s read, you’re a CX ninja.

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love it

great narrative recommended for all business owners out there, some great examples of success.