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Publisher's Summary

From the New York Times and Wall Street Journal best seller

A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run your business - one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

You'll learn how to:

  •  Build a brand that lays the foundation for you to charge what your offerings are worth.
  • Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
  • Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.
  • Throw traditional advertising to the wind and implement a boutique way of marketing that's more affordable in this competitive business environment.
  • Learn the relationship-based sales skills needed to sell without being pushy and have your clients clamoring for more.

The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners - restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.

©2012 Sarah Petty, Erin Verbeck (P)2021 Sarah Petty, Erin Verbeck

What listeners say about Worth Every Penny

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Helpful, inspiring, & productive

Great book!! Such helpful activities & great suggestions!

Inspirational!

I do wish the audio was female to match the authors

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Great book, great advice

I really enjoyed this book. The content was great and the advice was sound. It’s definitely a new way to look at business and I’m so glad I found it as I’m about to start so I can do business this way from the start.

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good, not much new

this was an interesting overview of the same marketing idea that is out all over facebook by other photographers: charge your worth, dont compete with shoot and burn, and be a high touch hand holding business. Good, but not great. there were some good action steps that were interesting, like writing down your brand fonts, colors etc so you never go off brand. but there are better books out there to help you market your business.

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Love this podcast

Love Sarah's energy and passion! She encourages me every week to keep going and keep striving for my goals!

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Fantástico

Like anything else in life, we need to put everything on the table and practice.

There is a lot of information. I loved this book. Things were explained