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Publisher's Summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you...and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract", or call road map, before your face-to-face meeting
  • Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

What listeners say about You Can't Teach a Kid to Ride a Bike at a Seminar

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Great Book to learn the Sandler Selling Techniques

awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.

5 people found this helpful

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The best book EVER for consulting

David Sandler has unlocked the holy grail for consulting with this book. By implementing, reinforcing the behaviors and staying consistent with these principles, the limit to your success will know no boundaries. I recommend this book to anyone that consults with guest on a regular basis. THIS WILL CHANGE YOUR LIFE if applied correctly! Thank you David Sandler. On my way to my silver certification.

1 person found this helpful

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Sales Game Changer!

Listen/Read, re-read, re-read again and begin implementation!! Nothing else needed to be said here. This system is what 7, 8, and 9-figure earners use.

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love it !! for anyone in realestate pick this up

I'm in real estate and this is helpful talking to motivated sellers and finding their pain!!
learned soo much im goin to listen to again

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The absolute best selling system in existence.

Every other "modern " selling approach has components of what David designed (in the late 60's/early 70's) in this system. If you're going to adopt and own a selling strategy/set of tools, might as well get your concepts, ideas, etc. directly from the source. Sandler is the way.

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Great book on sales

Dam good book. A must listen to multiple times. Very good techniques and break down. I had to order the book.

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Excellent Sales Information

Great mindset and modern approach to sales, most importantly for me is the idea that you just have to do it. Also, that one can learn to become a successful professional salesperson. You must practice to become it.

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On repeat

2nd time reading this and gonna read it again. Transitioning from a comfy job to real estate investor is a big transition and this book has helped me learn different techniques when talking to potential prospects. I like when certain peers give me advice on my performance, lessons from this book pop up. Learning that it's one way to listen but it's another to put it into action 🎬! Book is on repeat!

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Timeless and relevant

If you are in sales get this book. Learn all things Sandler. It will pay off huge .. I Promise...

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True gem

very in depth and great material you will use in life! only regret is not having this book 10 years ago.

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  • Chris B
  • 11-17-21

Definitive Guide to the best Sales System

Outstanding book. Narration is engaging and easy to listen to. Content is exceptional. Highly recommended

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  • Darren McKenna
  • 07-10-18

An amazing read!

Literally the best sales book I have read to date! No matter how much experience you have there is something for everyone in this book.

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  • Aldo 1985
  • 06-03-18

silver bullet

Exceptional. The best sales book ever written bar one, questioning the Sandler way. Massive thank you to the SSI guys such as Marcus Cauchi, Tom Mallens, Paul Lannigan and Roy Johnson for introducing me to this. Their ninja like application of the concepts is an inspiration for people passionate about selling the ethical way

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  • Matt Goodman
  • 01-07-18

Very useful

Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals