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Publisher's Summary

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world.

What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

©2007 Harry Beckwith and Christine Clifford. Recorded by arrangement with Warner Books. All rights reserved. (P)2007 HighBridge Company

What listeners say about You, Inc.

Average Customer Ratings
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  • Overall
    1 out of 5 stars

Inane and self indulgent

It is ironic that while the authors say that in order to sell you must put your focus on your customer -- they fill the book with self indulgent personal anectdotes. We are forced to endure story after story about the author's bout with breast cancer, and about their trips to Europe.

The actual advise they offer is embarrassingly bad: Don't be late to an important sales meeting? Don't bring a Papermate pen to a sales call with the Bic Company?



11 people found this helpful

  • Overall
    1 out of 5 stars

For avid business book readers this one is a pass

I found this book to be little more than a series of suggestions that I could have heard from any one of my peers. Very little seemed to be from hard research and much came across as common sense. If you only read one business book a year then you may find this broad approach of suggestions valuable. However if you, like me, listen to several business books a year then this one comes across as amateurish and does not drill deep enough into any one subject to provide the depth you are likely after.

10 people found this helpful

  • Overall
    4 out of 5 stars

worthy

short little blips of wisdom that challenge you to be the ball. helped me with presentations, preperation, and closing

7 people found this helpful

  • Overall
    out of 5 stars

Great Listen

Enjoyed this book. Learned a lot

4 people found this helpful

  • Overall
    1 out of 5 stars

Stopped listening

What I heard were snippets about things to do, many of which I've heard before. I didn't find the steps very actionable and stopped listening after 20 minutes or so.

3 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

Cliff notes of lots of too much randomness

What would have made You, Inc. better?

I felt like I was listening to someone who had highlighted lots of pieces of data from lots of different books and then repeated them. I felt like there were big ideas/points that were covered quickly over and over. I guess this could be good for someone who wanted a bullet point of things to think about, but as a listening audio book the macro points were way too many and varied and quickly moved between to be absorbed in a sustainable way.

Any additional comments?

I wouldn't recommend this as an audio book, better you buy the printed copy and dog ear lots of pages that resonate with you and revisit them often for a reminder.

2 people found this helpful

  • Overall
    5 out of 5 stars

A must to recreate yourself.

This series, points out many of the things that we need to ask about our selves, but did not know to ask!

2 people found this helpful

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    5 out of 5 stars
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    4 out of 5 stars

Practical practice is the best way to describe it

This was another good listen from Harry, liked the structure and how each section was broken down to have the reader/listener utilize the information and dig deeper to see how it can be applied to whatever the situation may be.

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This is a over and over book!

I love the flow of this book. There are too many nuggets of great information to list here. I finished the book with a new set of personal goals. Taking a second before responding and being a good listener are my two top goals now. Thank you Christine!

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    5 out of 5 stars

Realistic and intuitive

Great book for people of all ages. It helps you engage your thought process and eliminate the over process thoughts that have limited value.
Enjoy... learn to tell your story