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Publisher's Summary

Targeted, engaging, and optimized videos are powerful vehicles for spreading your marketing message and reaching a new audience. And the reality is, most people would rather watch an engaging video than read a lengthy article or blog post.

In fact, the YouTube platform has more than two billion users - who, combined, consume more than one billion hours of video every single day! That’s more than Netflix and Facebook videos combined.

But of course, YouTube isn’t the only video platform available, though it currently is the largest. As of 2021, YouTube reaches more 18-to-49-year-olds than any American cable network.

There’s no question it’s a powerful tool for branding and marketing, and since your audience is likely already on video platforms, it’s an easy way to maximize conversion rates or simply reach an entirely new following.

©2021 Anoop Badedlu Suresh (P)2021 Anoop Badedlu Suresh

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