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Zconomy  By  cover art

Zconomy

By: Jason R. Dorsey,Denise Villa
Narrated by: Jason R. Dorsey,Denise Villa
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Publisher's Summary

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters.

Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next 20 years. Those that don’t will be the losers or become extinct.  

Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.

In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?

This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR, or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.  

©2020 Denise Villa (P)2020 HarperCollins Publishers

What listeners say about Zconomy

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  • Overall
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interesting entry into understanding GenZ

data in the book is strong but the voices reading the books were not my fav. listened thru because the content was so good.

2 people found this helpful

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Excellent Insight!

This is probably one of the best books a business person could listen to. It provides such insights into this generation. Insights that businesses need to adopt. Understanding this generation can significantly improve the performance of a company, small and large. I crave for more.

1 person found this helpful

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Un libro lleno de inform útil

Este libro me gustó porque me ayuda a comprender un poco más laa generación que está por entrar a la fuerza laboral. Lo recomiendo

1 person found this helpful