Showing results by author "Barry Nalebuff" in All Categories

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution.

In finance, as in life, there's no such thing as a free lunch - unless you're well diversified. The push toward diversification inspires many investors to buy index funds, which is a smart move. But most people have missed the chance to diversify over their investing lifecycle.

Barry Nalebuff, Milton Steinbach professor at Yale School of Management, doesn't just teach entrepreneurship - he's done it. Together with his co-founder and former student Seth Goldman, he grew Honest Tea from five thermoses to more than 100 million bottles a year. Learn the mistakes to avoid, the economic principles to follow, the personal stories of the start-up, the near-death experiences, and the ultimate success of Honest Tea. Most importantly, the lessons from Honest Tea will tell how you don't need to sacrifice your ideals to build a successful company.