Showing results by narrator "Mike Lenz" in All Categories

At the start of 2020, Moderna was a waning biotech unicorn, still years away from delivering its first product despite a decade of development of a potentially breakthrough innovation: using RNA to combat disease. Investors were getting antsy or, worse, skeptical. Then the coronavirus pandemic hit, and Moderna became a central player. Wall Street Journal reporter Peter Loftus brings the inside story of how Moderna went all in on a single revolutionary idea.

The index fund was just one innovation fueled by The Vanguard Group founder Jack Bogle's radical idea in 1975 to make investors the actual owners of his new fund company. The end result was powerful: a fund company for the people and by the people. But Bogle's impact and this "great cost migration" reaches well beyond index funds into many other areas, such as active management, ETFs, the advisory world, quantitative investing, ESG, behavioral finance, and even trading platforms. 

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests. 

 American Schism reveals the roots of the rifts in America since its founding and what is really dividing red and blue America; the core issues that underlie all of today's bickering; and a detailed, effective plan to move forward, commencing what will be a long process of repair and reconciliation. Radwell changes the nature of the political debate by fighting unreason with reason, allowing Americans to firmly ground their differing points of view in rationality. 

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond. 

I wrote this mnemonic guide as an audiobook first to help you remember pharmacology drug names and principles quickly. While in the classroom your professors might say memorization doesn't matter, but you can't bring outside material to the board exam, so for this test, you do need to work on memory training. You already know the consequences of failing a class or board exam, so let's make sure that doesn't happen by getting pharmacology organized in your head once and for all.  

The number of illness categories listed by the American Psychiatric Association has tripled in the last 50 years. With so many people affected, it is time to revisit our perceptions on this "culture of disabilities". Best-selling author, psychologist, and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions. 

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

The concept of basketball "analytics" has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. In The Midrange Theory, Seth Partnow explains how numbers have affected the modern NBA game, and how those numbers urge us toward thinking about it in new ways.

Famous for his smart, savvy, and unique approach to tech stock investing, Mark Mahaney provides his 10 proven rules for succeeding as a long-term tech stock investor - explaining everything he's learned during almost 25 years of analyzing internet stocks.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

From the moment their hugely influential 1978 debut landed, Van Halen set a high bar for the rock 'n' roll lifestyle, creating an entirely new style of post-'60s hard rock and becoming the quintessential rock band of the 1980s. But the high-flying success was fraught with difficulty, as Eddie struggled with alcohol and drug addiction while simultaneously battling David Lee Roth over the musical direction of the band, eventually taking the band in an entirely new direction with Sammy Hagar and scaling new heights, before that iteration of Van Halen disintegrated.

Assertiveness is a key social skill, as well as a tool for making your relationships more equal. Learning to respond more effectively to others can help you reduce stress and increase your sense of self-worth. In this fully updated and revised 10th edition, you'll learn practical advice on dealing with difficult people, handling criticism, and expressing your feelings. You'll also discover how to use humor in conflict resolution, ways to clarify others' intentions, and how to distinguish between encouraging and discouraging communication habits. 

If you suffer from ailments your doctors can't seem to diagnose or help - mysterious rashes, unpredictable digestive problems, debilitating headaches, mood and energy swings, constant tiredness - nerve compression is the likely cause. Sugar Crush exposes the shocking truth about how a diet high in sugar, processed carbohydrates, and wheat compresses and damages the peripheral nerves of the body.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. 

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. 

Strategic Project Management Made Simple, Revised and Updated is an indispensable volume for leaders and workers seeking to transform their approach to planning, driving, and executing projects in their organizations.